{"id":1904,"date":"2015-05-27T08:00:22","date_gmt":"2015-05-27T08:00:22","guid":{"rendered":"https:\/\/www.primecursos.com.br\/blog\/?p=1904"},"modified":"2015-05-26T12:32:44","modified_gmt":"2015-05-26T12:32:44","slug":"segredos-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.primecursos.com.br\/blog\/segredos-e-mail-marketing\/","title":{"rendered":"Segredos do e-mail marketing"},"content":{"rendered":"
\"e-mail
Segredos do e-mail marketing
Cr\u00e9ditos da Imagem: Nemo\u00a0\u00a0 Via: Pixabay<\/figcaption><\/figure>\n

O e-mail marketing \u00e9 uma das ferramentas de comunica\u00e7\u00e3o mais baratas e eficientes para estreitar o relacionamento com os clientes e ampliar a taxa de convers\u00e3o de seu neg\u00f3cio, seja ele 100% online ou n\u00e3o. Com a mensagem adequada, \u00e9 poss\u00edvel convencer o leitor a visitar a sua loja, aumentando a chance de ele consumir o que est\u00e1 sendo oferecido (produto\/servi\u00e7o).<\/p>\n

Embora seja um instrumento bastante simples e pr\u00e1tico, o e-mail marketing deve ser constru\u00eddo de forma estrat\u00e9gica para que n\u00e3o seja ignorado pelos destinat\u00e1rios nem classificado como spam e se torne de fato eficaz.<\/p>\n

Confira algumas dicas sobre como criar um bom e-mail marketing:<\/strong><\/h2>\n

Antes de qualquer coisa, crie uma estrat\u00e9gia<\/strong><\/h2>\n

Defina o objetivo da campanha por e-mail, o p\u00fablico-alvo, o conte\u00fado, a quantidade de e-mails (se ser\u00e1 um ou uma sequ\u00eancia), a avalia\u00e7\u00e3o do retorno dessa iniciativa, entre outros detalhes.<\/p>\n

Crie um e-mail pessoal e instigante<\/strong><\/h2>\n

Pessoas conversam com pessoas, e n\u00e3o com empresas. Por isso, vale usar seu nome em vez do nome do seu neg\u00f3cio. Se poss\u00edvel, personalize a mensagem, incluindo o nome do destinat\u00e1rio nela. No campo do assunto, seja breve e criativo. Escreva algo que estimule o leitor a abrir a mensagem.<\/p>\n

Adeque a newsletter para mobile<\/strong><\/h2>\n

Estudos apontam que ao menos 38% dos usu\u00e1rios abrem a conta de e-mail pelo smartphone. Assim, um dos maiores segredos do e-mail marketing<\/strong><\/a> \u00e9 investir num software capaz de adaptar o layout de acordo com a tela dos aparelhos m\u00f3veis.<\/p>\n

Seja objetivo e prestativo<\/strong><\/h2>\n

Escreva apenas o essencial e diga claramente o que espera que ele fa\u00e7a (clique, compre, ligue, responda). Ajude-o sempre que poss\u00edvel e garanta a ele a op\u00e7\u00e3o de sair da lista de contatos. Afinal, uma lista de destinat\u00e1rios com real interesse nos e-mails, ainda que seja menor, ser\u00e1 mais eficiente.<\/p>\n

\"Ferramentas
Curso gr\u00e1tis de Segredos do Email Marketing B\u00e1sico
Cr\u00e9ditos da Imagem: Geralt \u00a0 Via: Pixabay<\/figcaption><\/figure>\n

Essas e outras orienta\u00e7\u00f5es importantes sobre e-mail marketing podem ser mais bem estudadas em cursos online<\/strong>. A Prime Cursos, por exemplo, tem um curso gr\u00e1tis<\/strong><\/a> sobre o assunto, que conta com um \u00f3timo conte\u00fado e pode ser feito em pouqu\u00edssimo tempo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Descubra como essa ferramenta de trabalho gera benef\u00edcios para a empresa, atrav\u00e9s da comunica\u00e7\u00e3o com os clientes.<\/p>\n","protected":false},"author":10,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[],"tags":[10],"class_list":["post-1904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cursos-gratis"],"yoast_head":"\nSegredos do e-mail marketing | Prime 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